Meta Unveils Enterprise AI 'Business Agent' to Automate Daily Operations

Executive Briefing

• Launches agentic AI tool capable of booking appointments, closing sales, and qualifying leads autonomously on behalf of businesses
• Expands beyond WhatsApp and Messenger to Instagram, with over 1 million businesses already using earlier chatbot versions
• Positions Meta to compete directly with OpenAI, Anthropic, and Google in the enterprise AI applications market
• Offers free initial access with paid subscription tiers planned, plus a broader Business Agent Platform connecting to Shopify, Zendesk, and hundreds of third-party systems
• Signals structural commitment via new Enterprise Solutions team formed during recent companywide AI-focused restructuring