Indian Motorcycle Launches Attack Ad Mocking Harley-Davidson CEO's Pizza Hut Past

Executive Briefing

• Targets Harley-Davidson CEO Artie Starrs for his prior leadership of Pizza Hut in rival Indian Motorcycle's Instagram ad
• Criticizes Harley's electric motorcycle push, overseas manufacturing, and past DEI initiatives in the campaign
• Compares Starrs unfavorably to Indian CEO Mike Kennedy, a self-described lifetime motorcycle industry veteran
• Harley dealers condemn the ad as 'below-the-belt,' questioning whether it was coordinated with anti-Harley influencer campaigns
• National Powersports Dealer Association publicly backs Starrs, calling Indian's approach 'attack-based marketing'