Gold Surge Rockets Indonesian Retailer 115 Places on Southeast Asia 500

Executive Briefing

• Drives record demand: Global gold demand surged 84% in 2025 to 2,175 tons, pushing prices to a record $5,589 per ounce in January.
• Reveals shifting behavior: Hartadinata Abadi's revenue jumped 135%, with bullion now comprising 98% of sales versus traditional jewelry.
• Signals central bank pivot: Gold overtook U.S. Treasuries in global central bank reserves for the first time in two decades in 2025.
• Attracts younger investors: 67% of gold investors on StashAway's platform are aged 25–44, reflecting a generational shift in safe-haven thinking.
• Warns of cooling momentum: Gold has fallen roughly 14% from its peak since U.S. strikes on Iran, now trading below $4,500 per ounce.
• Advises portfolio balance: Experts recommend gold constitute no more than 4–10% of a diversified portfolio, not serve as a standalone strategy.